Investment Philosophy

We primarily invest in global businesses listed in Europe and in North America.

We are long-term asset owners of high-quality businesses:

  • We seek to own companies with high returns on capital and opportunities for reinvestments to maximise compounding.


We exercise strict valuation discipline to minimise the risk of permanent loss of capital, rather than volatility:

  • We are contrarians: buy from pessimists, and sell to optimists.

We are not market-timers.

We strive to make thoughtful, rational decisions based on independent research with a fundamental, bottom-up approach.

We aim to invest in businesses that integrate sound ESG principles into their interactions with internal and external stakeholders.

Ananda Asset Management - Montpelier House, 106 Brompton Road, Knightsbridge, London SW3 1JJ, UK - Email:
Ananda is authorised and regulated by the UK Financial Conduct Authority under # 924813.
Investments in these programs involve a substantial amount of risk, including loss of capital. This website is only intended for qualified institutional and qualified individual investors. It does not constitute an offer to sell nor a solicitation of an offer to buy interests described herein.