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Use of this website

The contents of this website are communicated by, and the property of, Ananda Asset Management Ltd ("Ananda"). Ananda is authorised and regulated by the UK Financial Conduct Authority under # 924813 and acts as the Ananda Long Term Opportunities Fund’s authorised AIFM. Unless expressly included in any other agreement between Ananda and you, the requirements of the E-Commerce Directive (00/31/EC) as implemented are excluded to the fullest extent permissible by law.

Products and Services

The information contained herein is current at the date of publication, but is subject to change without notice. Ananda has expressed its own views and opinions on this website, and these may change without notice. This website is not directed at you if Ananda is prohibited by any law of any jurisdiction from making the information on this site available to you and is not intended for any use that would be contrary to local law or regulation. None of the information contained on this website is intended to constitute any offer to sell or an invitation or solicitation of an offer to buy any product or service by Ananda and must not be relied upon in connection with any investment decision. Products or services mentioned on this site are subject to legal and regulatory requirements in applicable jurisdictions and may not be available in all jurisdictions. Accordingly persons are required to inform themselves of and observe any such restrictions. Nothing in this website should be construed as investment, tax, legal or other advice.Products are not suitable for all investors. Losses may be substantial and may exceed the amount invested.

Risk Warning

Past performance is not necessarily a guide to future performance. The value of investments and the income of any financial instruments mentioned in the website may fall as well as rise, and investors may get back less than the amount originally invested. Fluctuations in exchange rates may have a positive or an adverse effect on the value of foreign-currency denominated securities and financial instruments. Certain investments involve an above-average degree of risk and should be seen as long-term in nature. Ananda may hold positions in investments described in the website. The investment products and services described in the website may have tax consequences. Any tax reliefs referred to are those currently available and their value depends on the circumstances of the individual investor. You acknowledge that levels and bases of taxation may change, and that Ananda does not provides tax advice. You should consult your own tax advisor in order to understand the tax consequences of the products and services described in the website.

Privacy and Data Protection

All information or data sent to Ananda via this site, by email or any other medium will be handled in accordance with statutory and regulatory requirements, including the EU General Data Protection, ‘GDPR’. All staff are required to read, understand and accept the Data Protection Policy and the firms’ procedures that relate to personal data that they may handle. As a visitor to, or person using, this site, you hereby agree Ananda and its relevant associated entities may record, retain and process any personal data that relates to you for the following purposes: the management of Ananda clients, including new business prospects, management of the contractual relationship, the prevention of irregularities, generating statistics and tests and for marketing purposes for relevant financial products and services. Ananda may ask you to provide your name and personal contact details if you wish to access tools and models via this site. Access to personal data gathered via this site or any other medium is restricted to those persons who require this data in order to carry out their duties. You also agree that this data may be passed on to all entities associated with Ananda for the same purposes or to other persons in order to comply with any statutory obligation or in the event of legal interests. In accordance with GDPR you have the right to request access to data the firm may hold about you and may have the right to erasure in certain circumstances. Please email if you have requests in relation to this topic. You also agree with such notification should the receiving person or entity be located outside the European Union, regardless of whether an adequate level of protection can be guaranteed for personal data in the country of receipt.


The copyright and all other rights in all of the material on this website are owned by the company listed on the web page or the material is included with the permission of the rights owner. The information contained in this website is intended solely for the use of the person who has accessed this information and may not be reproduced, distributed or published to any other person. You may copy material on this website for your own private or domestic use only. All other copying is prohibited.

Links to other websites

On this website you may be offered automatic links to other non-Ananda websites. These links are provided only as convenience. Ananda does not accept any responsibility for the content of those websites or your use or inability to use such websites, the owners of which do not necessarily have any link, commercial or otherwise, with River and Mercantile. The inclusion of any link does not imply affiliation, sponsorship, endorsement, verification or monitoring or approval by Ananda of any information contained in any non-Ananda website. You should also be aware that the terms and conditions of such website and the website's statement relating to the collection and use of your personal information may be different from those applicable to your use of this website.


Most websites use cookies to improve the user experience by "remembering" you, helping you to navigate them efficiently and perform certain functions. The European Union e-Privacy Directive requires that website owners must provide users with clear and comprehensive information about cookies or similar devices used on their websites and the users must provide consent to the usage of these devices.

What is a cookie

Cookies are small, often encrypted text files that are created and stored on a user's computer or mobile device by a website's server when you access the website. The website can then retrieve and read the data held to "remember" you and provide certain functions.

The amount of data held in the cookie determines what functionality it provides and can range from simply remembering the items selected on a previous page through to remembering which items were bought from another site and providing advertising for similar products.

The different cookies used can be classified into four types:


  1. Essential- these cookies are necessary to enable you to move about a website or to provide certain features requested.

  2. Analytic Performance Cookies- these cookies are used to collect data on how a site is being used to enable the owners to tailor the sites structure of content. The data collected is normally anonymous and may be analysed by a third party, e.g. Google.

  3. Functional cookies- these cookies enhance the functionality of a website by remembering your preferences, e.g. which town/ city you live in.

  4. Behavioural/ Third party- these cookies collect data on your browsing activity and this data is then used to provide tailored advertising based on this activity over time, e.g. if you are looking at car insurance products, you may be offered similar insurance products provided by third parties within advertising banners or similar.


Who uses the information gathered- the information gathered by cookies may be used by the website owners (First Party) or may be supplied to other parties to offer users related services e.g. behavioural marketing (Third party).

How long do they last- cookies can expire at the end of a browser session (when you exit/ shut down the browser) in which case they are called Session Cookies, or can be stored on the computer in between browsers sessions, in which case they are called Persistent Cookies.

What you can do if don't want to accept the cookies used

By continuing to use this website, you agree to having the cookies detailed above stored on your device. You may refuse to accept cookies by adjusting the settings on your browser that allows you to refuse the setting of cookies, however, if you select this setting you may be unable to access certain parts of the site.

If you wish to restrict or block the use of cookies from this sites or others, the Help function within your browser will guide you through the process. The website also contains additional detailed guides on how to do this on a wide variety of browsers.

Unless you have adjusted your browser setting so that it will refuse cookies, Ananda's system will issue cookies when you log on to the site.


It is the responsibility of the individual user to consider his or her legal and regulatory position in the relevant jurisdiction, the risks associated with trading such products and to ensure that the use of the content and the subsequent making of any investment does not contravene any such restrictions or applicable laws and regulations of any jurisdiction. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific security, index, report, opinion, advice or other content. This does not exclude or restrict any duty or liability that Ananda has to its professional clients under the Financial Services and Markets Act 2000 (as amended from time to time) or any other regulatory system under the laws of applicable jurisdictions.

Ananda, its subsidiaries, associated entities, partners, employees, representatives or suppliers will not be liable, on any grounds whatsoever, contractually or not, for any direct or indirect damage that may arise as the result of it being possible or impossible to gain access to this site, the accessing, visiting or use of this site and/or the information provided, the sending, or receiving of information via this site and/or the operation or non-operation of this site, except in the event of intentional or serious blame on its part. The information contained on this site, including any third party data is published in good faith and Ananda believes that the information is accurate at the time of publication but no representation or warranty, express or implied, is made by Ananda as to its accuracy or completeness and it should not be relied on as such.

Ananda shall therefore have no liability, save for any liability that Ananda may have under the UK Financial Services and Markets Act 2000, for any loss or damage arising out of the use or reliance on the information provided including without limitation, any loss of profit or any other damage, direct or consequential. Nor will Ananda, its subsidiaries, associated entities, partners, employees, representatives or suppliers be, under any circumstances, liable for any corruption or garbling of data that may occur as the result of technical problems (e.g. transmission errors, technical failures, breakdowns, intervention of third parties, etc.) and/or for any damage or loss relating to software or hardware that is the result of any virus, defect or malfunction in relation to access or use of the site.

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